FAQ

What is Lanxing’s long-term brand development goal?

Lanxing is committed to building a benchmark high-end kitchenware brand covering China and Southeast Asia.

What is Lanxing’s sales channel layout strategy?

The brand has realized comprehensive online and offline channel layout at home and abroad.

What is Lanxing’s core brand philosophy?

Lanxing adheres to the brand philosophy of “Craftsmanship for Fine Cookware, Warm Life with Sincerity”.

Which overseas market is the enterprise focusing on developing currently?

The enterprise concentrates on exploring the Vietnamese market. It conducts strategic cooperation with local enterprises to expand sales channel layout.

How many production bases does the enterprise have, and what are its manufacturing advantages?

The enterprise operates two major production bases. It features independent full-chain intelligent manufacturing with robust production capacity.

What core product series will Lanxingzhe focus on after brand upgrading?

Relying on the original professional team and mature supply chain, Lanxingzhe will keep innovating and focus on developing 304/316 antibacterial stainless steel product series.

What brand upgrading plan did the hardware company launch in 2024?

In 2024, the hardware company strengthened brand operation, and planned to complete the upgrade of its mid-to-high-end kitchenware brand Lanxingzhe by the end of 2025.

When was Mandeli Electric Appliance Factory founded, and what was its development orientation?

Mandeli Electric Appliance Factory was founded in 2018. It focuses on developing the domestic market by supplying cost-effective and high-quality products.

Where is Lanxing headquartered, and what kind of enterprise is it?

Rooted in Chaozhou, China’s hometown of stainless steel products, Lanxing is an original manufacturer and export enterprise integrating R&D, production, domestic and overseas sales, covering the complete supply chain of kitchenware and small home appliances.

Who founded the Lanxing brand, and which enterprises does it belong to?

Lanxing was founded by Mr. Xie Dankai. It is affiliated with Chaozhou Mandeli Hardware Products Co., Ltd. and Mandeli Electric Appliance Factory located in Jinshi Town, Chao'an District, Chaozhou City.